John Balabik is an award-winning Executive Producer and Development leader. He is passionate about building emotional connections, by earning and maintaining loyalty with audiences, through intelligent, impactful, inspirational, empowering and entertaining stories. Prior to his role as Executive Producer at The Box Factory, John worked for Cossette, McDonald’s, Dome Productions, Groupe Média TFO, and Alibi Content just to name a few. A seasoned Executive Producer and Development professional, John uses a consultative, persuasive approach to educate clients in the creation of compelling content. John is a writer, an actor, and a graduate of the world-famous Second City comedy improvisation school. A relationship builder, he authentically uses humour and an outgoing personality to help content providers tell their stories. Fun fact: John played the role of the Charmin Bear in a U.S. Super Bowl commercial that was voted "The Worst Super Bowl Commercial of All Time!"